The director of the Czech Federation of Food Banks held a lecture in the Food wasting course

On Wednesday April 6th, Mgr. Veronika Láchová, the director of the Czech Federation of Food Banks, was a guest to the Master course 2MO446 Food wasting: implications for international business. This course is business and NGO oriented and focuses on food wasting. Students were introduced to the real life of the Czech food banks, contemporary challenges, cooperation with retailers and food producers and to the role of marketing in the cooperation with the non-governmental sector.

Mgr. Veronika Láchova is the coordinator of czech food banks and is responsible for their national cooperation. She is responsible for managing the largest food donation initiative and she also represents the czech food banks at national field. Veronika is also the founder of Food bank of South Bohemia – the fourth biggest food bank in Czech republic.

She has longtime knowledge at production and marketing as well as in managing donation projects and grants. She was executive producer of international document film festival Water, sea and oceans and is personally involved in ecological activities connected with saving oceans. Everything she makes has to come from heart, because otherwise its timeconsuming and useless action.

The course 2MO446 Food wasting: implications for international business presents the issue of food wasting in the context of the current topic of sustainability. International aspects and business orientation are stressed. The lectures should prepare future business people for reflecting this topic in everyday business processes from logistics and warehousing through HR management and compliance to marketing and finance. Considerable emphasis is also placed on retailer-supplier relationships. The course concludes with the cooperation of business with NGOs.