Pilsner Urquell in the Course International Marketing Communications SS 2022/2023
This semester (LS2022/2023), students of the course International Marketing Communication (2MO403/2MO506) were again assigned a project in cooperation with Plzeňský Prazdroj (Pilsner Urquell). Very successful collaboration on various projects with Pilsner Urquell has been active on a regular semestral basis since 2017. On Wednesday, 10 May 2023, students had the opportunity to present their team […]