Lecture by Mr. Diogo Videira on Employer’s Brand Building

On April 4, 2022, within the course 2OP411-Strategic Human Capital Management and Development of Managerial Competencies, the Department of International Business was pleased to host again a lecture by Diogo Videira on the topic of employer´s brand building.

Diogo Videira is a psychologist and works in a senior position for the HR department at ExxonMobil in Prague.

Diogo acquainted students with the complex strategy of creating the employer’s brand and related personnel processes. The lecture included the latest trends in recruitment techniques and students received detailed feedback on their CVs.

The course 2OP411-Strategic Human Capital Management and Development of Managerial Competencies is a compulsory course within the main specialization International Trade and an optional course for all VSE (Prague University of Economics and Business) students. It focuses on building a knowledge base about enterprises with a focus on social and human capital.