Pilsner Urquell in the Course International Marketing Communications and the Best Team Presentations
This semester (LS2022/2023), students of the course International Marketing Communication (2MO403/2MO506/2MO525) were again assigned a project in cooperation with Plzeňský Prazdroj (Pilsner Urquell). Very successful collaboration on various projects with Pilsner Urquell has been active on a regular semestral basis since 2017.
On 13 December 2023, students had the opportunity to present their team projects to the company representatives. Our alumni Jan Dvořák, who commissioned and coordinated the projects, and Anna Marie Milerská and Radka Tichá on behalf of Pilsner Urquell, together with the head of the Department of International Business, Petr Král, and our colleague Andrea Escobar Ríos, evaluated the projects and gave feedback to the students. We are planning more exciting projects with Pilsner Urquell again next semester.
This year’s projects were related to a new brand entry on the Czech market and the Employer Branding of Pilsner Urquell. “It was really tough for us to select the best team; many projects could be implemented straight away”, commented Jan Dvořák. Students did an excellent and creative job.
We sincerely congratulate the winning teams:
1st place – “Stellar strategies”: Jonas Alker, Siddharth Kumar, Jakub Marcolla a Renata Dosdá.
2nd place – “Talent X”: Tamari Tabatadze, David Sarlin, Ashik Selvarajan Prasanna, Pariso Hakim a Ali Talibov.
3rd place – “Jackpots”: Anna Brenzovych, Leia Rohachova, Elina Zaporozchenko, Stefaniia Ruskykh a Pavel Vodolahin.
In addition to diplomas and small gifts, the best team received also vouchers for Ambiente restaurants.
Projects combining theory with practical implications are a standard part of the students’ work in the course International Marketing Communications course every semester. In the past, projects have been prepared, for example, in cooperation with Škoda Auto and the Czech Association for Rare Diseases. During the semester, students can consult their work with the lecturers and with the company representatives. The course also includes a “mid-term check” in the middle of the semester, where students receive feedback for their work.
The course is taught in English in combined groups of Czech and international students. In addition to practical experience with an actual project, students gain experience working in an international team. The course is compulsory for students in the International Business program and students in the minor specialization International Finance and Business. It is offered as an elective to exchange students and CEMS students in addition to students of Czech programs. The course aims to provide students with an integrated overview of all forms of marketing communication (advertising, direct marketing, online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical foundations, and practical application.
