Innovation Week at our department and what can you look forward to?

This semester’s Innovation week at VŠE will take place during the 9th week (April 8th – April 12th, 2024). It aims to connect the acquired knowledge with practice and to introduce new possibilities to traditional forms of teaching. During this week, students have the opportunity to choose from a myriad of exciting events, workshops, and lectures organised by KMP and other departments. Last Innovation Week was very successful, with corporate partners and students appreciating the opportunities to connect academia and corporate practice. What events has the department prepared for the students this semester?

Students can attend plenty of lectures and an online conference:

Practically oriented workshops:

Two day and longer events:

And further:

In addition to lectures and workshops, excursions will be organized:

  • To McCann Erickson advertising agency, where students will learn about different advertising campaigns,
  • To Kantar, which will focus on the prerequisites for a successful marketing campaign and the use of AI in marketing,
  • To ExxconMobil, where students will learn about the company’s structure, diversity and minority development project and Formula 1 marketing,
  • To J&T Bank.
Innovation Week at our department and what can you look forward to?