Innovation Week and Doing Business in Globalized Environment
8 Apr
2024
Today, we are pleased to have the opportunity to share a short information on the consulting sessions which took place at the Department of international Trade within the course: Doing Business in Globalized Environment on Monday April 8th, 2024.
In the first weeks of the course, students formed project teams and identified companies from the Czech Republic or another country with potential for internationalization. During the consulting session, students presented their projects about how the selected company may expand abroad, focusing on the analysis of different potential markets around the world, and the selection of a target market based on different methods and selection criteria.
Students presented companies such as Blažek, Sparkys, UGO Salaterie, Magu, and Bernard, among others, with possibilities to expand to markets in North America, Latin America, the European Union, the Middle East, and Asia. The project teams received comments and recommendations from Dr. Rafael San José Iglesias and other students. Also, the students had an excellent opportunity to develop their oral communication, presentation, and team-work skills.
Rafael San José Iglesias, MBA, Ph.D. is an Assistant Professor at Prague University of Economics and Business since 2022. He holds a Ph.D. in Marketing from Auckland University of Technology, New Zealand, where he was a recipient of the prestigious Vice-Chancellor Doctoral Scholarship. He holds an MBA from Universidad de las Américas, Ciudad de México. He has an extensive experience designing and teaching both undergraduate and graduate courses in marketing and international business programs in leading business schools in New Zealand and Mexico. He has designed and delivered courses in MBA and executive MBA programs on campus and corporate headquarters. He has experience as a consultant in New Zealand where he developed projects for different companies, universities, and governmental agencies. His academic passion is branding, consumer behavior, and international marketing. His research interests focus on the study of global brands, local brands, brand alliances, nation and city branding, consumer culture, consumer identity, consumption, multicultural marketing, sustainability and social responsibility.
