Students of International Marketing, Plzeňský Prazdroj and the Winning Team

The department of International Business is pleased to share the information that almost as a tradition with the end of the semester, our students of International Marketing Communication course presented their whole semester work to Plzeňský Prazdroj.

Students worked in international teams on two real- life challenging business projects and during the final event they presented their ideas to Petr Král, the Head of the Department and course lecturer and experts from Plzeňský Prazdroj: Radka Tichá and Adam Šrámek who provided detailed feedback to every team.

We appreciate the efforts and creative ideas developed by student teams in just one semester. The experts faced a very challenging task of selecting just one best team out of five. Our congratulations go to all teams and especially to the winning team: Barbora Szarková, Bohuš Hrnek, David Kopecký, Mafalda Moreira and Medina Jafarli!

Ing. Petr Král, Ph.D., is the head of Department of International Business since 2014. His teaching and research areas are International Marketing and International Marketing Communication. He acts as visiting scholar at various partner universities abroad (France, Austria, Latvia, China, and USA). At the UEP he teaches in international programs International Business and CEMS. He conducted several research and business projects in cooperation with corporate partners of the UEP. He is a member in a faculty group for marketing in the international strategic alliance CEMS. He teaches at the Czech Trade Export Academy and in the Sport Diplomacy program which is jointly organized by the Faculty of International Relations and the Czech Olympic Committee. He works as a consultant for Czech SMEs that expand to Germany