Innovation Week by KMP
Innovation Week has just started and we are here to remind about the events organized by the Department of International Business.
Innovation Week at VŠE takes place during the 8th week (4. 11. – 8. 11. 2024). It aims to connect the acquired knowledge with practice and to introduce new possibilities to traditional forms of teaching. During this week, students have the opportunity to choose from a myriad of exciting events, workshops, and lectures organized by KMP and other departments. Previous Innovation Weeks were very successful, with corporate partners and students appreciating the opportunities to connect academia and corporate practice. What events has the department prepared for the students this time?
Students can attend plenty of lectures:
- 7.11. Introducing data sources for conducting a market analysis, an online lecture, which will be presented by Andrea Kučerová, who will introduce students to how to use various data sources such as OECD, Statista, or the World Bank, and how to use artificial intelligence in research.
Practically oriented workshops:
- 6.11. Interactive workshop How to succeed in the selection process – practical demonstration, led by representatives of the HR department of Penny Market s.r.o., which will focus on skills that lead to success,
- 7.11. Marketing communication of retail chains with the Director of Strategic Marketing for Penny Market Vít Vojtěch. The focus will be on the current situation and problems on the Czech market,
- 7.11. The Dark Side of Business Communication for 2OP321 Psychology of Communication for Managers students, focusing on the “shadow complex”.
In addition to lectures and workshops, excursions will be organized:
- 7-8. 11. Evening Business Challenge In Ostrava+full day trip, combining a corporate event with a day trip to the mountains.
