Czech Trade Future of Export Summit 2024 and New course Dealing with Asian Business Partners (2IB501) by Jitka Volfová
The Department of International Business is pleased to share that Ing. Jitka Volfová, PhD, had the chance to take part in the event Future of Export Summit 2024 organized by Czech Trade. Aside from the “general” opportunity to keep up to date and network with experts on International Trade; this time, the event was especially interesting for our colleague due to the panel focussing on ASEAN held in the afternoon.
“I appreciate the chance to connect with experts on the ASEAN region, Ondřej Puchinger from CzechTrade, and also with Richard Fibiger, who were very kind and agreed on cooperation within my new course Dealing with Asian Business Partners, which will be part of the new Minor Specialization: Asian Studies guaranteed by my colleague doc. Ing. Zuzana Stuchlíková, PhD from the Department of International Economic Relations. I even had the chance to follow the online presentation by Ladislav Graner from CzechTrade, who I first met in the Prague Pavilion at the 2010 Shanghai EXPO, where I was working in the Czech Pavilion. Simultaneously, I was very happy to meet also already familiar faces Tomáš Rak and Michal Obručník from Komerční Banka who we already cooperate on a regular basis. I am also grateful for the inspiration from Vanda Juhásová and Michal Janků from EGAP. “, commented Dr. Volfová.
The New Minor Specialization Asian Studies will equip students for success in dynamic Asian markets. By enrolling in this minor specialisation, students will gain essential knowledge and skills to thrive in the fast-paced and rapidly evolving markets of Asia. Students will be prepared to engage in business with Asian partners or pursue further studies at prestigious universities across Asia.
The supervisor of the specialization is Doc. Ing. Zuzana Stuchlíková, PhD. This specialization is delivered by experts from three departments at the Faculty of International Relations (FMV):
Department of International Economic Relations (KMEV)
Department of International and Diplomatic Studies (KMSD)
Department of International Business (KMP)
What Makes This Specialization Stand Out?
Courses Taught by Industry Experts and Leading Academics:
Learn from professionals with deep, practical knowledge of Asian markets and cultures. In past courses, welcomed have been representatives from companies and organizations such as:
Lasvit, Preciosa, Škoda Auto, Škoda Transportation
CzechTourism, CzechTrade, Institute of International Relations
Unique Events:
Experience engaging in extracurricular activities, such as the Taiwanese Evening or discussions with renowned Chinese authors.
Your Path to Opportunities in Asia
Career and Internship Access:
Gain better access to internships and job opportunities with partner companies and institutions in East and Southeast Asia.
Academic and Research Involvement:
Collaborate with faculty members on research projects at the department or through the Center for Asian Studies (CAS).
Prepare for a successful career in international business, diplomacy, and academia with a focus on one of the most vibrant regions in the world!
For detailed information, please, check the webpage of The Department of International Economic Relations (KMEV):
Asijská studia – Katedra mezinárodních ekonomických vztahů – Vysoká škola ekonomická v Praze
Ing. Jitka Volfová, Ph.D., graduated from Prague University of Economics in International Trade and Commercial Communications. She is an Assistant Professor in the field of International Trade, a researcher, lecturer in practice and a certified coach. She focuses on international management, intercultural and commercial communication, communication and managerial skills, cross-cultural business negotiation and self-development. She supervises courses on cross-cultural business negotiations and trading with Chinese taught in English for Czech as well as foreign students. She was one of the founding teachers of the minor specialization Chinese Studies and one of the founding members of the Center for Asian Studies. Among others, she is involved in teaching international management for Virginia Tech students and in the MBA program at Prague University of Economics. She has participated in full-time (Retail Marketing and Management, Business Negotiation Training) as well as combined form of teaching, PR activities of Faculty of International Relations and cooperation with the European Retail Academy. She has been active as a student, researcher and visiting professor abroad (France, Germany, Ireland, UK, China, USA, Russia, Austria). After coming back from her two-year research stay in China, she acquired her Ph.D. with her thesis on The Influence of Cultural Specifics on International Business Negotiation – Chinese Business Negotiation. She further deepened her professional experience e. g. by taking part in the Czech participation in EXPO 2010 in Shanghai.
Doc. Ing. Zuzana Stuchlíková, Ph.D. has been working at the Faculty of International Relations of the Prague University of Economics and Business since 2004. She is currently an associate professor in the Department of International Economic Relations. He guarantees and teaches the Master’s course Regional Markets in Global Perspective and courses within the framework of secondary specialization Chinese studies (Chinese Economics, seminars on Economic Geography of China), Economic Diplomacy (Economic Analysis of Regions and Trends of the World Economy). In 2008, she received her doctorate in International Economic Relations, defending her dissertation on the sources of growth of japan’s current economy. In addition to the Japanese and Chinese economies, it has long been involved in selected trends in international economic relations (regional economic integration, technological development, population aging). Until November 2009, she worked at the Centre for European Studies. Since 2016 she has been director of the Centre for Asian Studies at the National Institute of Economic And Social Studies. She has completed study and teaching stays in Japan and China. In 2019 and 2020, she was a member of the TA ČR project research team called Targeting Investment Support in the Czech Republic with regard to the anticipated impacts of technological changes.
