AI Hackathon 2025

The Department of International Business is pleased to share the summary post about the AI Hackathon 2025:

During the innovation week, our students participated in the international Erasmus+ program AI Hackathon 2025 in Valencia, where they devoted the entire week to the topic of artificial intelligence in marketing.

Together with students from the Netherlands, Spain, and Romania, they designed original Halloween campaigns for the pizzeria chain Papa John’s – using modern AI tools such as ChatGPT and Midjourney to help them generate ideas, visuals, and texts.

The program also included practical workshops and inspiring lectures, thanks to which the students better understood the possibilities of using artificial intelligence in marketing practice. They then presented their designs to the campaign client from the Rosebud agency and received valuable feedback.

And by the way – this post was also created with the help of AI. 🙂