Last Week´s CEECBE 2025 International Conference and “Save the Date” 2026
The end of last week (Thursday and Friday, May 22 and 23, 2025) brought, already as a tradition, our international conference: 25th International Joint Conference: Central and Eastern Europe in the Changing business Environment, co-organized by
- Prague University of Economics and Business,
- Faculty of International Relations, Department of International Business,
- Faculty of Business Administration, Department of Marketing and
- Bratislava University of Economics and Business,
- Faculty of Commerce.
On Thursday, participants had the opportunity, in addition to the welcome evening, to participate in a scientific workshop that covered two main topics:
- How to publish in high-impact and highly-ranked international journals – dr hab. Milena Ratajczak-Mrozek, prof. UEP, Department of Business Relationships and International Marketing, Poznań University of Economics and Business, Poland.
- The use of simulations in business research – Konstantinos Rigopoulos, PhD, Department of Economics, Democritus University of Thrace, Greece.
The actual opening of the conference took place on Friday and was followed by excellent speakers:
- Future of Retail: Addressing Five Key Challenges – Tomáš Prouza, President at the Confederation of Commerce and Tourism of the Czech Republic. Vicepresident of the Czech Chamber of Commerce and of EuroCommerce.
- Bridging the gap by bringing marketing and sustainability closer together – Graeme Murray, Sustainable Marketing Communications Strategist and Marketing Lecturer.
- Challenges and Future of Human Resources in the CEE Region – Magdalena Štípková, Advisory and Development Director, MindPlexic Technologies.
Friday afternoon was already filled with individual expert contributions from participants in four parallel sessions:
Parallel Session International Business and Management (13:00 – 15:00 ROOM NB457), Chairman of the Session Petr Procházka
- Mirjana Grčić Fabić – online – Entrepreneurial Bricolage and Resilience: Surviving and Thriving of Micro and Small Businesses.
- Dagmar Váleková – online – Reasons for Establishing Business Centers in the CEE Region.
- Vlad Diaconescu – Bridging Technology and Talent: Gen Z’s Take on AI in Recruiting and Hiring.
- Claudia-Elena Țuclea – From Quarantine to Normality: How Emotions and Productivity Concerns Influence the Intention to Continue Teleworkin.
- Daniela Zachová – Enhancing the Sustainability of Global Mobility: Family-Centered Assignment Policy as a Key Determinant of Successful Relocation.
- Yuliia Fedorova – Emotional Intelligence in Sustainable Entrepreneurship: Bridging Generations and Cultures.
- Václava Kloudová Jiřičková – Enhancing Feedback Culture for the Incoming Workforce: The Importance of Psychological Safety.
- Bianka Žáková – Gender Balance in Banking: Insights from a Case Study in the Czech Republic.
Parallel Session International Finance and Trade (13:00 – 15:30 ROOM NB244), Chairman of the Session Ilya Bolotov
- Süreyya Yilmaz-Özekenci – online – Do Investors Care about Sustainability?
- Laure de Batz – Ponzi Schemes: Lessons from Central and Eastern Europe.
- Emre Kadir Özekenci – online – Comparative Analysis of the Logistics Performance Index of Central and Eastern European Countries: A Hybrid LOPCOW-RAWEC Model.
- Marwa Sahnoun – The Moderating Role of Corruption – Nexus between Active Labor Market Policies and Unemployment in OECD Countries.
- Yadira Ixchel Martínez Pantoja & Robert Dygas – Firms in the CEE Region in the Context of Globalization: Political Strategies for Sustainability.
- Oksana Kiforenko – online – International Trade as a Component for a Country’s Resilience to War: Case Study – Ukraine.
- Ilona Dumanska – Illicit Trade of Raw Materials in Logistics Sanctions Circumvention: Causes and Consequences.
- Patrícia Sajková – online – Trade and Sustainable Development between the European Union and New Zealand.
- Shirley Basauli Agustina – Intersectionality of the Common Agricultural Policy (CAP) and the Global Production Networks (GPN) in European Agri-Food Sector.
Parallel Session International Marketing & Consumer Behavior (13:00 – 15:00 ROOM NB169), Chairman of the Session Miroslav Karlíček
- Barbara Borusiak – Multigenerational Study on Customers’ Willingness to Reduce Consumption Due to the Environmental Reasons.
- Cornelia Caseau – Bean-to-Bar, or How to Combine Sustainability and Creativity: The Example of an Iconic Austrian Chocolate Manufacturer.
- Kristína Dúbravská – online – The Attitude of Generation Z Consumers towards Nutritional Supplements: Cognitive Aspects.
- Jan Peter Danz – online – Sustainability and ESG in the German Fashion Industry: A Future Focused Perspective.
- Miroslav Karlíček – How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study.
- Nataliia Parkhomenko – International Marketing Strategies of Agri-Food Business (Case of Slovak Companies).
- Fatma Safi – Fostering Environmental Consciousness: The Interactions of Tax Policy, Human Capital, and Generational Awareness in Economic Sustainability.
Parallel Session International Tourism (13:00 – 14:30 ROOM NB172), Chairman of the Session Miroslav Rončák
- Diana Kvasnová & Zuzana Gajdošíková – Visitor Management as a Strategy Increasing Resilience of Urban Destinations.
- Matěj Pejsar & Ludmila Novacká – Tourism in Selected Countries of Central Europe: An Evaluation of Policies and Economic Impacts.
- Martin Schmidt – online – Application of Cluster Analysis on the Tourism Regions in Slovakia: Assessing the Level of Their Tourism Development.
- Lenka Pekarovičová – online – Exploring the Impact of Socioeconomic Factors on the Consumption of Spa Services.
- Mihaela Lazović – online – Linguistic Strategies in Tourism and Hospitality Marketing: A Comparative Study of Serbia and Romania.
- Kamila Matysová – online – Cultural Adaptability of Students at the Faculty of International Relations of the Prague University of Economics and Business.
Participation in the conference was possible both in person and online.
Proceedings, abstracts and photos are available at the links below.
Many thanks belong to all participants, speakers and co-organizers.
You can already save the dates of the conference for next year in your calendar: May 21-22, 2026. We look forward to the next event, this time in Bratislava.
