MOSER – Student Presentations for the Course Luxury Marketing

As a part of the course 2MO44O Luxury Marketing in the summer semester SS2020/2021 the students have worked on the project in cooperation with company Moser.

International teams worked on two topics: Personalization and Strategic Digital Storytelling.

„The one-size-fits-all approach doesn’t work anymore. Personalization responds to the desire for individualism and authenticity. Especially younger consumers like unique, custom-made products. ​Luxury houses let buyers express their personality through monogramming, customized embroidery services, hot stamping, appliqués etc. ​We expect this trend to have a fundamental impact on luxury consumption even in 2021.​” – stated the marketing manager of Moser Mrs. Martina Jirásková.

The teams have provided different creative solutions on how Moser brand should identify with the younger target and increase the engagement as well as how to promote more personalized services of glasswork.

Congratulations to all for their efforts and in particular to the winning teams!