Pilsner Urquell in the Course International Marketing Communications – Winning Teams

Students of International Marketing Communication courses (2MO403/2MO506) had the chance to work on an assignment of a project in cooperation with Pilsner Urquell also this semester (WS2022/2023). A very successful cooperation on various projects with Pilsner Urquell has been active regularly on a semestral basis since 2017.

On December 14, 2022, the three best teams had the opportunity to present their projects to the company representatives. The projects were evaluated by representatives of Prazdroj and teachers of the Department of International Business. On behalf of the company Jan Dvořák, Lada Letovská and Šimon Pokorný took part in the cooperation. Pilsner Urquell already agreed again with the next semester´s cooperation.

The three best teams (consisting of: Natálie Horváthová, Pavel Kocábek, Eliška Marečková, Tereza Sloupová, Teodora Vilceanu, Isabelle Büttgen, Brian Craig, Lucas Kaußen, Loïc Victoor, Denise Bong, Nikoletta Kohutych, Sinem Eroglu, Tamara Akabarhad) were selected in a strong competition of student teams, which worked on the same assignment. It was not easy to pick the winner, students provided excellent and creative work.

In addition to the small gifts that all teams received, the best team received also a voucher to Ambiente Brasileiro for 10,000 CZK.

In the courses of International Marketing Communications (2MO403/2MO506), projects assigned by companies build a standard part of students’ work each semester. Students work in international teams. During the semester, students can consult their projects with teachers (Ing. Petr. Král, Ph.D. and Andrea Escobar Rios, Doctora en Ciencias) as well as with company representatives. An individual “feedback session” is also included in the seventh week of classes. At the end of the semester, the best teams present their projects. The best teams receive diplomas and additional gifts from the company.

In the past, projects were assigned, for example, by Škoda Auto and the Czech Association for Rare Diseases (Českou asociací pro vzácná onemocnění). The course is taught in English in mixed groups of Czech and foreign students. In addition to practical experience with a specific real project, students gain experience working in an international team.

Students may meet interesting guest speakers from the marketing field as well in the course International Marketing (2MO401) granted by the Department of International Business. In the past, Barbora Kratochvílová (Marketing Director Procter & Gamble), Andrej Murgas (Market Strategy & Planning Manager Oral Care – Central Europe Procter & Gamble), and Grant McKenzie (Chief Marketing Officer and Asahi Europe & International) have held guest lectures.