How Was the SS2024 Innovation Week at the Department of Internationa Trade?
This semester’s Innovation week at VŠE took place during the 9th week (April 8th – April 12th, 2024). Innovation weeks aim to connect the acquired knowledge with practice and to introduce new possibilities to traditional forms of teaching. During those weeks, students have the opportunity to choose from a myriad of exciting events, workshops, and lectures organised by KMP and other departments. This Last Innovation Week was very successful, with corporate partners and students appreciating the opportunities to connect academia and corporate practice. This semestr’s innovation week was again very successful, students had the opportunity to participate in one-day and multi-day events: lectures, workshops at VŠE and outside, this time also abroad.
Lectures and online conferences:
- How Can a Central Bank Contribute to More Ethical Behaviors?, where the Czech National Bank Inspector, Alena Eichová, focused on the financial market in the Czech Republic and the enforcement of financial regulations in the European Union,
- The World of Retail Through the Eyes of Prazdroj, by Viktoria Šenkárčin and Marek Grabovský from Plzeňský Prazdroj, a.s., on the topic of In-store communication,
- Lectures by experts from ČSOB on the use of derivative products on the Czech market,
- Introduction to Global Mobility: what you should know before you go, for those considering traveling as digital nomads, as part of a business trip or would like to become long-term delegates. The lecture focused on the aspects to consider before making such a decision and
- Digital Humanism and Personal Branding Conference, by Arturo Lopez Gavito.
Practically oriented workshops:
Two day and longer events:
- Workshop on Sustainable Working and Learning Environment led by Mgr. Ing. Kamila Matysová, Ph.D. and Ing. Jitka Volfová, Ph.D. The course focuses on building a sustainable work and study environment with a special emphasis on personal growth, work-life balance, coaching, verbal and non-verbal communication, working under uncertainty and effective work with emotions and
- BIP: AI CAmpaign Hackathon. organized in cooperation with Fontys University; on behalf of VŠE, Ing. Petr Král, Ph.D., the head of the Department of International Business was in charge.
And further:
- Employee selection process in PwC that focused on presentation and practical preparation for the selection process for Pricewaterhouse Coopers,
- Practical applications of AI in Business, where Ondřej Vaněk, CEO of Blindspot Solutions, talked about the topic of generative AI and its use in business,
- Crafting global cooperation within Siemens: Case studies,
- The Dark Side of Business Communication for 2OP321 Psychology of Communication for Managers´ students,
- Make Willpower Your Friend, organized by Ing. Václava Kloudová Jiřičková focusing on the topic of willpower,
- Interactive workshop How to succeed in the selection process – practical demonstration, led by representatives of the HR department of Penny Market s.r.o., which focused on skills that lead to success,
- Letters of Credit and Promissory Notes in Corporate Finance, by Ing. Adam Mühl from ČSOB,
- ‘Consulting Sessions of Term Projects’ organized by individual lecturers within the currently running courses also took part.
Excursions:
- To McCann Erickson advertising agency, where students learned about different advertising campaigns,
- To Kantar, which focused on the prerequisites for a successful marketing campaign and the use of AI in marketing,
- To ExxconMobil, where students learned about the company’s structure, diversity and minority development project and Formula 1 marketing,
- To J&T Bank.
