Škoda Auto in the International Marketing Course: Top Team Presentations In the winter semester of 2024/2025, the successful collaboration with Škoda Auto continued in the International Marketing course (2MO401/2MO431). Throughout the semester, students worked in teams on projects assigned by Škoda Auto. They could choose from a variety of topics, including “Customer experience,” “Brand concept […]
The Department of International Business is pleased to invite you to enrol to the following courses which will take place in the Spring Semester of 2025 taught by visiting professors: 2IB414 – Sustainable Finance by our Visiting professor Jean-Laurent Viviani, IAE Rennes, France Would you like to learn: How to understand and analyze extra-financial information […]
Office hours of the secretariat are cancelled for the period of time from January 20 to January 24, 2025 due to vacation.
The Department of International Business is happy to share the information that as part of the program of the POPAI DAY 2024 international event, the results of the prestigious POPAI AWARDS competition for the best realizations on the retail market as part of In-store marketing have been announced. The competition exhibition and the presentation of […]
The Department of International Business is pleased to share the information that our colleagues participated in the 50th Annual EIBA Conference hosted by Aalto University in Helsinki (Espoo) on 12-14 December 2024. The conference with the topic: Rethinking IB Research for the Next 50 Years was traditionally held in a large format and was attended […]
From June 2024, the Department of International Business, Faculty of International Relations, Prague University of Economics and Business began to tackle the multidisciplinary international project “Circular solutions for keeping food waste out of Central Europe’s schools“, abbreviated as foodCIRCUS. This project is from 80% financed by the European Regional Development Fund (ERDF) within the framework […]
Interest in the topic of sustainable HR and sustainable work environment is currently evident both on the academic side and on the side of practice. The department is pleased to share that two colleagues from the Department of International Business (Ing. Mgr. Petr Procházka, Ph.D. and Ing. Jitka Volfová, Ph.D.) had the opportunity to participate […]
The goal of the ESOP Awards for Excellent Student Academic Works – is to support students’ creativity by selecting, recognizing, and presenting exceptional seminar, bachelor’s, and master’s theses. This year, Petra Trojanová, our graduate from the bachelor´s study program Manažer Obchodu (Retail Manager), succeeded with her bachelor’s thesis titled “Employee Satisfaction and Loyalty in a […]
We have the pleasure of announcing that the 2024 annual conference Central and Eastern Europe in the Changing Business Environment proceedings have been included in the Web of Science CPCI database. The conference proceedings, together with the proceedings from the previous years, are available on the conference website. The 2025 conference will take place in […]
