The Department of International Business has the pleasure of sharing the news connected to the Food Waste Management course, the third of which is characterised by lectures by guests who are experts in the issue of food waste. This Wednesday, November 22, 2023, two of them, Vendula Seifertová and Rostislav Ráček, both from the Czech […]
The Department of International Business cordially invites You to the lecture on ethics in finance by Alena Eichová. You are welcome to meet and exchange ideas with Alena Eichová, inspector at Czech National Bank (CNB), in charge of the supervision of financial markets, on November 14, 2023 at 9h15 (NB 456). She will present her […]
We are pleased to be sharing the information that on November 6th and 7th 2023, the Department of International Business launched the first International Student Business Competition. The purpose of this competition was to work on a mysterious business case. 27 students of 14 nationalities signed up for the competition and 25 of them completed […]
The Department of International Business is pleased to share the information about the lecture by Jan Krčmář on Food Waste Management: The Tesco Company is one of the Czech leaders in food-waste prevention. It has got long-term exemplary cooperation with Food Banks and it is the first retailer in the Czech Republic that started to […]
This time the Innovation Week will take place during the 8th week of the semester (6 November – 10 November 2023) for the third time at VŠE. The aim of the week is to connect the acquired knowledge with practice and introduce new possibilities to traditional forms of teaching. There will be no classes and […]
On Thursday, October 19th, the Head of the Department of International Business and expert on international marketing Ing. Petr Král, Ph.D. together with the Deputy Head and expert in the field of commercial communications, branding and retail marketing doc. Ing. Přemysl Průša, Ph.D., took part in the TV Program ČT Černé ovce. This time the […]
On Friday, October 6th 2023, Noc vědců (Researcher’s night), an event promoting science and bringing it closer to the general public through fun and exciting workshops, experiments and lectures, took place at the Prague University of Economics and Business including the campus in Jindřichův Hradec. Nearly 500 visitors came to experience the various events organized […]
The Department of International Business has the pleasure to introduce the latest addition to our library: “Specifics of Luxury Brand Marketing“, a new publication by our colleague Květa Olšanová, an expert in the field of luxury marketing. This book, just published by Grada Publishing, is the first and only publication in the Czech language that […]
This year, students from the minor specialization Commercial Communication (2KK) taking the course 2OP540 Commercial Communications and their Effectivity have an opportunity to participate in the international competition Ad Venture, organized by edcom (European Institute for Commercial Communication Education) associated with EACA – European Association of Communication Agencies) The aim of the competition is to […]
