This time the Innovation Week will take place during the 8th week of the semester (6 November – 10 November 2023) for the third time at VŠE. The aim of the week is to connect the acquired knowledge with practice and introduce new possibilities to traditional forms of teaching. There will be no classes and […]
On Thursday, October 19th, the Head of the Department of International Business and expert on international marketing Ing. Petr Král, Ph.D. together with the Deputy Head and expert in the field of commercial communications, branding and retail marketing doc. Ing. Přemysl Průša, Ph.D., took part in the TV Program ČT Černé ovce. This time the […]
On Friday, October 6th 2023, Noc vědců (Researcher’s night), an event promoting science and bringing it closer to the general public through fun and exciting workshops, experiments and lectures, took place at the Prague University of Economics and Business including the campus in Jindřichův Hradec. Nearly 500 visitors came to experience the various events organized […]
The Department of International Business has the pleasure to introduce the latest addition to our library: “Specifics of Luxury Brand Marketing“, a new publication by our colleague Květa Olšanová, an expert in the field of luxury marketing. This book, just published by Grada Publishing, is the first and only publication in the Czech language that […]
This year, students from the minor specialization Commercial Communication (2KK) taking the course 2OP540 Commercial Communications and their Effectivity have an opportunity to participate in the international competition Ad Venture, organized by edcom (European Institute for Commercial Communication Education) associated with EACA – European Association of Communication Agencies) The aim of the competition is to […]
The Department of International Business cordially invites all students to participate in a business-oriented competition, which will be held during Innovation Week from 4pm on November 6th, 2023, to the evening of November 7th, 2023. Students from all fields at any stage of their study can take part. Sign up by October 20th, 2023. […]
On Monday, September 26th, the head of the Department of International Business, Ing. Petr Král, Ph.D., and doc. Ing. Přemysl Průša, Ph.D., the Deputy Head of the Department took part once again in the TV program ČT Černé ovce. This time, they focused on comparing farmers’ markets in the Czech Republic, Austria and Germany. The […]
Would you like to experience science at the Prague University of Economics and Business? Join us this Friday, on the 6th of October, at our Žižkov campus and see how our research, studies, and testing are conducted. Discover the secret of the metric system introduction and its importance (not only for the international trade) together […]
The Department of International Business is pleased to welcome and briefly introduce its new PhD students. Ing. Petr Juriš and Ing. Viktoria Šenkárčin started their doctoral studies with the support of their postgraduate studies supervisor, doc. Ing. Přemysl Průša, Ph.D.: Ing. Petr Juriš is our new external Ph.D. student. He graduated with a master’s degree […]
Wit the upcoming winter semester, we are pleased to share the information about an interesting broadcasting which took place during the summer months. On Tuesday, June 20th, 2023, the Deputy Head of the Department of International Business, doc. Ing. Přemysl Průša, Ph.D., an expert in the field of commercial communications, branding, and retail marketing, once […]
