Aktuality

Pilsner Urquell in the Course International Marketing Communications and the Best Team Presentations

This semester (LS2022/2023), students of the course International Marketing Communication (2MO403/2MO506/2MO525) were again assigned a project in cooperation with Plzeňský Prazdroj (Pilsner Urquell). Very successful collaboration on various projects with Pilsner Urquell has been active on a regular semestral basis since 2017. On 13 December 2023, students had the opportunity to present their team projects […]

doc. Ing. Přemysl Průša, Ph.D. and the Availability of the Czech Post Services in ČT ČERNÉ OVCE

On Tuesday, November 7th, doc. Ing. Přemysl Průša, Ph.D., Deputy Head of the Department of International Business and expert on the issues of commercial communications, branding, and retail marketing, took part in the TV Program ČT Černé ovce. This time, the episode focused on the availability of Czech Post services after the closure of 300 […]

Technology Agency of the Czech Republic project in full swing

The TQ 0100183 project implemented at the Department of International Business (Prague University of Economics and Business) “Supporting the change in behavioural patterns of generation Z and the design of interventions to prevent food waste, including the evaluation of their impact” is gaining momentum. On November 29, the first meeting took place with the students of […]

Marketing, logistics and Santa? A visit to the logistic centre of the Czech Food Banks

The Department of International Business has the pleasure of sharing the news connected to the Food Waste Management course, the third of which is characterised by lectures by guests who are experts in the issue of food waste. This Wednesday, November 22, 2023, two of them, Vendula Seifertová and Rostislav Ráček, both from the Czech […]

Call for Papers: 24th International Joint Conference, Bratislava 23 – 24 May 2024

Ethics in Finance by Alena Eichová – Take Part – November 14

The Department of International Business cordially invites You to the lecture on ethics in finance by Alena Eichová. You are welcome to meet and exchange ideas with Alena Eichová, inspector at Czech National Bank (CNB), in charge of the supervision of financial markets, on November 14, 2023 at 9h15 (NB 456). She will present her […]

Who is the Winner? International Student Business Competition: A mysterious business case

We are pleased to be sharing the information that on November 6th and 7th 2023, the Department of International Business launched the first International Student Business Competition. The purpose of this competition was to work on a mysterious business case. 27 students of 14 nationalities signed up for the competition and 25 of them completed […]

Central Europe Waste Manager of the Tesco Company at VSE KMP: Jan Krčmář

The Department of International Business is pleased to share the information about the lecture by Jan Krčmář on Food Waste Management: The Tesco Company is one of the Czech leaders in food-waste prevention. It has got long-term exemplary cooperation with Food Banks and it is the first retailer in the Czech Republic that started to […]

Innovation Week: What Can You Look Forward to at the Department of International Business

This time the Innovation Week will take place during the 8th week of the semester (6 November – 10 November 2023) for the third time at VŠE. The aim of the week is to connect the acquired knowledge with practice and introduce new possibilities to traditional forms of teaching. There will be no classes and […]

Regional Products Availability – Comparison: Czech Republic, Germany and Austria in ČT ČERNÉ OVCE

On Thursday, October 19th, the Head of the Department of International Business and expert on international marketing Ing. Petr Král, Ph.D. together with the Deputy Head and expert in the field of commercial communications, branding and retail marketing doc. Ing. Přemysl Průša, Ph.D., took part in the TV Program ČT Černé ovce. This time the […]