On Thursday, November 7th, students from FIR had the opportunity to delve into the intricacies and specifics of marketing communication in retail chains during a workshop led by Mr. Vít Vojtěch, Head of Strategic Marketing, Penny Market s.r.o. Czech Republic. This event was part of the Innovation Week at the Prague University of Economics and […]
The Department of International Business is very pleased to share the information about the workshop “Best Practices for Success✨ within the Hiring Process” organized during the Innovation Week at Prague University of Economics and Business. The HR specialists: Lucie Nováková and Tereza Šulcová from Penny Market s.r.o. Česká republika, already a tradition, held a workshop […]
Innovation Week has just started and we are here to remind about the events organized by the Department of International Business. Innovation Week at VŠE takes place during the 8th week (4. 11. – 8. 11. 2024). It aims to connect the acquired knowledge with practice and to introduce new possibilities to traditional forms of […]
The Department of International Business has the pleasure of sharing the news that our colleagues, Dr Iveta Černá and Dr Eva Křenková from the Department of International Business presented their contributions on government strategies focusing on electromobility during the International Conference – State policies on the buildout of electric car production in CEE countries. Dr. […]
The Department of International Business is very happy to share the information that prof. Ing. Hana Machková, CSc., vice-rector for international relations at VŠE and also a member of our department, was appointed to the position of “Personalité Experte Associée” and will serve on the advisory board of Conseillers du Commerce Extérieur de la France […]
We are pleased to invite you to the Central and Eastern Europe in the Changing Business Environment conference that will take place at VŠE on May 22-23, 2025. The conference is jointly organized by the Faculty of International Relations and the Faculty of Business Administration, Prague University of Economics and Business, and the Faculty of […]
On September 23rd, the Department of International Business was happy to welcome Jan Kabát, a graduate from VSE, to the 2OP524 Negotiation Skills in Management course. He provided students with insights into the unique aspects of business negotiations in the B2B segment, comparing them with B2C negotiations. Students had the opportunity to develop appropriate communication […]
With the beginning of the new semester, the department is honoured to introduce its new head, doc. Ing. Přemysl Průša, Ph.D., who has been working at the Prague University of Economics and Business as an assistant professor since 2005 and since 2020 as an associate professor, when he defended his habilitation thesis on “Consumer behaviour […]
On Thursday, June 20th, Ing. Petr Král, Ph.D., the expert on international marketing, appeared on the programme ČT Černé ovce. This time the report focused on the comparison of food and service in restaurants in Vienna, Munich and Prague. The criteria for selecting the restaurant was location – on the main square opposite a major […]
