TAČR TQ01000183, “Supporting the change of behavioral patterns of Generation Z and designing interventions to prevent food waste including evaluation of their impact”

At the Department of International Business, we are working on the project TAČR TQ01000183, “Supporting the change of behavioral patterns of Generation Z and designing interventions to prevent food waste including evaluation of their impact”. 

The project aims to find out how much food is wasted by members of Gen Z and why, to propose a solution to the problem, apply it and evaluate it. 

The project includes an analysis of municipal waste on student campus, questionnaire surveys on Gen Z behavior, surveys among students based on their daily notes, research on macroeconomic indicators and the impact of retail communication on Gen Z waste. The key to solving this problem will be a communication campaign to influence Gen Z towards reducing food waste via workshops, cooperating influencers, creation of a non-waste app and other activities. 

VŠE is participates in the following tasks: 

  • Gen Z survey based on daily notes (measuring own wastage for 1 month), 
  • Surveys on campus based on daily notes, 
  • Secondary and primary research on the impact of retail communication on Gen Z wasting, 
  • Macroeconomic analysis, 
  • Materials for the communication campaign and its preparation consulting,
  • Project joint outputs (workshops and methodology). 

Mendel University in Brno is the project instigator. The project also involves the Faculty of Education of Charles University, Inesan, Green Solution and Zachraň jídlo. The Ministry of Environment is the application guarantor, the Ministry of Agriculture and the South Moravian Region will cooperate in disseminating of the project’s results. The Czech Confederation of Commerce and Tourism, the Czech Federation of Food Banks, Recyclohraní, the Albert Foundation and Tesco Stores are also cooperating in the project. The Department of International Business will be represented by colleagues Ing. Alena Filipová, Ph.D., Ing. Veronika Mokrejšová, Ph.D., Ing. Mgr. Tomáš Sadílek, Ph.D. and Ing. Jiří Zeman, Ph.D. 

 

Here you can find the main website of the project with more details as well as the project outputs, 

The project was supported by: 

The investigation based on daily notes on campus was supported by: