Workshop: The World of Retail Through the Eyes of Prazdroj

We are delighted to share the news that last week, on Monday, as part of the Innovation Week, a workshop titled “The World of Retail Through the Eyes of Prazdroj” took place. During this seminar, students were introduced to the retail world from the perspective of the largest brewery company in the Czech Republic. The lecture was held at Prazdroj’s Prague offices, allowing students to immerse themselves in the company’s atmosphere and processes. The workshop and subsequent office tour were led by internal doctoral candidate Ing. Viktorie Šenkárčin, who works in Prazdroj’s innovation department. We thank the entire organizational team at Plzeňský Prazdroj and doc. Ing. Přemysl Průša, Ph.D., who supported the event on behalf of the department.