The successful cooperation with the company Škoda Auto a.s. within the course International Marketing (2MO401/2MO431) continued in the winter semester of 2023. Students worked throughout the semester in teams on projects assigned by Škoda Auto supervised by the course lecturers. Students could choose from project assignments on various topics connected not only to the Czech […]
From March 4 to March 8, 2024, the Department of International Business of the Faculty of International Relations of the Prague University of Economics and Business will organize its first blended intensive program (BIP). This will be the second BIP the University has ever organized. Under the current program, students from three foreign universities […]
The Department of International Business is pleased to share the news that over the time period 2024-2025, the international team of researchers will be solving the research project “Shift to electric car production: national strategies in Central and Eastern Europe” to answer questions related to the transition of road transport to alternative fuels, especially electromobility. […]
Members and Ph.D. students of the Department of International Business traditionally participated in the annual EIBA conference, which this time was hosted by the Lisbon School of Economics and Management (ISEG) in the period 15-17 December in Lisbon. The conference on: The Changing Global Power Balance: Challenges for European Firms was held in a large […]
At the Department of International Business, a student’s performance is expected to be accompanied by a presentation of the student´s thesis in PowerPoint. The presentation should take approximately 5 minutes and follow the required structure: – the goal and purpose of your thesis; – structure; – methodology (including (according to what you used) research questions […]
This semester (LS2022/2023), students of the course International Marketing Communication (2MO403/2MO506/2MO525) were again assigned a project in cooperation with Plzeňský Prazdroj (Pilsner Urquell). Very successful collaboration on various projects with Pilsner Urquell has been active on a regular semestral basis since 2017. On 13 December 2023, students had the opportunity to present their team projects […]
On Tuesday, November 7th, doc. Ing. Přemysl Průša, Ph.D., Deputy Head of the Department of International Business and expert on the issues of commercial communications, branding, and retail marketing, took part in the TV Program ČT Černé ovce. This time, the episode focused on the availability of Czech Post services after the closure of 300 […]
The TQ 0100183 project implemented at the Department of International Business (Prague University of Economics and Business) “Supporting the change in behavioural patterns of generation Z and the design of interventions to prevent food waste, including the evaluation of their impact” is gaining momentum. On November 29, the first meeting took place with the students of […]
The Department of International Business has the pleasure of sharing the news connected to the Food Waste Management course, the third of which is characterised by lectures by guests who are experts in the issue of food waste. This Wednesday, November 22, 2023, two of them, Vendula Seifertová and Rostislav Ráček, both from the Czech […]
