Úspěšné konání mezinárodní konference CEECBE 2025 a „Save the Date“ 2026
Závěr minulého týdne (čtvrtek a pátek 22.5. a 23.5.2025) s sebou přinesl již tradiční konání naší mezinárodní konference: 25th International Joint Conference: Central and Eastern Europe in the Changing business Environment spoluorganizované třemi fakultami:
- Fakulta mezinárodních vztahů, Katedra mezinárodního podnikání, VŠE v Praze,
- Fakulta podnikohospodářská, Katedra marketingu, VŠE v Praze,
- Obchodná fakulta, Ekonomická univerzita v Bratislave.
Ve čtvrtek měli účastníci možnost, kromě uvítacího večera, zapojit se do vědeckého workshopu, který pokrýval dvě nosná témata:
- How to publish in high-impact and highly-ranked international journals – dr hab. Milena Ratajczak-Mrozek, prof. UEP, Department of Business Relationships and International Marketing, Poznań University of Economics and Business, Poland.
- The use of simulations in business research – Konstantinos Rigopoulos, PhD, Department of Economics, Democritus University of Thrace, Greece.
Vlastní otevření konference proběhlo v pátek a bylo následováno skvělými řečníky:
- Future of Retail: Addressing Five Key Challenges – Tomáš Prouza, President at the Confederation of Commerce and Tourism of the Czech Republic. Vicepresident of the Czech Chamber of Commerce and of EuroCommerce.
- Bridging the gap by bringing marketing and sustainability closer together – Graeme Murray, Sustainable Marketing Communications Strategist and Marketing Lecturer.
- Challenges and Future of Human Resources in the CEE Region – Magdalena Štípková, Advisory and Development Director, MindPlexic Technologies.
Páteční odpoledne se již neslo v duchu jednotlivých odborných příspěvků účastníků v rámci čtyř paralelních sekcí:
Parallel Session International Business and Management (13:00 – 15:00 ROOM NB457), Chairman of the Session Petr Procházka
- Mirjana Grčić Fabić – online – Entrepreneurial Bricolage and Resilience: Surviving and Thriving of Micro and Small Businesses.
- Dagmar Váleková – online – Reasons for Establishing Business Centers in the CEE Region.
- Vlad Diaconescu – Bridging Technology and Talent: Gen Z’s Take on AI in Recruiting and Hiring.
- Claudia-Elena Țuclea – From Quarantine to Normality: How Emotions and Productivity Concerns Influence the Intention to Continue Teleworkin.
- Daniela Zachová – Enhancing the Sustainability of Global Mobility: Family-Centered Assignment Policy as a Key Determinant of Successful Relocation.
- Yuliia Fedorova – Emotional Intelligence in Sustainable Entrepreneurship: Bridging Generations and Cultures.
- Václava Kloudová Jiřičková – Enhancing Feedback Culture for the Incoming Workforce: The Importance of Psychological Safety.
- Bianka Žáková – Gender Balance in Banking: Insights from a Case Study in the Czech Republic.
Parallel Session International Finance and Trade (13:00 – 15:30 ROOM NB244), Chairman of the Session Ilya Bolotov
- Süreyya Yilmaz-Özekenci – online – Do Investors Care about Sustainability?
- Laure de Batz – Ponzi Schemes: Lessons from Central and Eastern Europe.
- Emre Kadir Özekenci – online – Comparative Analysis of the Logistics Performance Index of Central and Eastern European Countries: A Hybrid LOPCOW-RAWEC Model.
- Marwa Sahnoun – The Moderating Role of Corruption – Nexus between Active Labor Market Policies and Unemployment in OECD Countries.
- Yadira Ixchel Martínez Pantoja & Robert Dygas – Firms in the CEE Region in the Context of Globalization: Political Strategies for Sustainability.
- Oksana Kiforenko – online – International Trade as a Component for a Country’s Resilience to War: Case Study – Ukraine.
- Ilona Dumanska – Illicit Trade of Raw Materials in Logistics Sanctions Circumvention: Causes and Consequences.
- Patrícia Sajková – online – Trade and Sustainable Development between the European Union and New Zealand.
- Shirley Basauli Agustina – Intersectionality of the Common Agricultural Policy (CAP) and the Global Production Networks (GPN) in European Agri-Food Sector.
Parallel Session International Marketing & Consumer Behavior (13:00 – 15:00 ROOM NB169), Chairman of the Session Miroslav Karlíček
- Barbara Borusiak – Multigenerational Study on Customers’ Willingness to Reduce Consumption Due to the Environmental Reasons.
- Cornelia Caseau – Bean-to-Bar, or How to Combine Sustainability and Creativity: The Example of an Iconic Austrian Chocolate Manufacturer.
- Kristína Dúbravská – online – The Attitude of Generation Z Consumers towards Nutritional Supplements: Cognitive Aspects.
- Jan Peter Danz – online – Sustainability and ESG in the German Fashion Industry: A Future Focused Perspective.
- Miroslav Karlíček – How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study.
- Nataliia Parkhomenko – International Marketing Strategies of Agri-Food Business (Case of Slovak Companies).
- Fatma Safi – Fostering Environmental Consciousness: The Interactions of Tax Policy, Human Capital, and Generational Awareness in Economic Sustainability.
Parallel Session International Tourism (13:00 – 14:30 ROOM NB172), Chairman of the Session Miroslav Rončák
- Diana Kvasnová & Zuzana Gajdošíková – Visitor Management as a Strategy Increasing Resilience of Urban Destinations.
- Matěj Pejsar & Ludmila Novacká – Tourism in Selected Countries of Central Europe: An Evaluation of Policies and Economic Impacts.
- Martin Schmidt – online – Application of Cluster Analysis on the Tourism Regions in Slovakia: Assessing the Level of Their Tourism Development.
- Lenka Pekarovičová – online – Exploring the Impact of Socioeconomic Factors on the Consumption of Spa Services.
- Mihaela Lazović – online – Linguistic Strategies in Tourism and Hospitality Marketing: A Comparative Study of Serbia and Romania.
- Kamila Matysová – online – Cultural Adaptability of Students at the Faculty of International Relations of the Prague University of Economics and Business.
Účast na konferenci byla možná jak osobně, tak online.
Na níže uvedených odkazech je k dispozici sborník, abstrakty a fotografie.
Všem účastníkům, řečníkům a spoluorganizátorům děkujeme.
Již nyní si do kalendáře můžete uložit data konání konference pro příští rok: 21.5.-22.5. 2026. Těšíme se na další konání, tentokrát v Bratislavě.
